As a young guy in College,One had an interest in shapes, and how letters or symbols could be altered to create an attractive design. I began playing around with letters and shapes. Sometimes, while riding out, One would observe various businesses, and their signs and logos. Years later, (late 90's), a co-worker had created a logo,which sparked my interest with developing my own logo someday. I eventually created 1-U sketches, but didn't proceed to develope it until in early 2020, as I was preparing for my retirement from my employer. I played around with a few sketch ideas, and eventually came to a point of satisfaction with the logo design.My Youngest son, Brage, assisted me with vectorizing the logo sketch. At that point, I was ready to further develop the 1-U logo. After deciding to go forward with developing the logo, I secured a Federal Trademark for the logo. We hope our supporters of the Brand, will understand, that it is not just about fashion for everyone. It is about a symbol as a reminder, that we are alike, but different at the same time. We all have our own identity, and we should be proud of who we are, because each one of us is ONE of a kind; there is only, ONE YOU.